New Primark Boston Opening

Primark you’re absolutely amazing and my closet would agree.

I was invited to the opening of the new Primark store at the South Shore Plaza location in Massachusetts, back in June. It’s the third Primark store in Massachusetts and I can’t say enough how much I absolutely adore Primark. Change the word ‘adore’ to the phrase ‘absolutely love to an obsessive degree’.

Not only is Primark a European store, my home away from home, but it also always ALWAYS on trend. They change their inventory so often that you know for certain whatever you purchase there will be on trend. But beware, as trends change so quickly, as does their inventory.

They recently branched out into home decor. Yes you read that correctly, HOME DECOR. Watch out target and home Goods! The pricing is another subject entirely. Not only are the prices of every single item in the store amazing, and beyond affordable, they also have clearance sections. I’ll admit, I freaked out when I saw those signs.

I was decked out from head to ankle in Primark apparel! Okay, so I switched shoes later on, and ended up decked head to toe. Enabler Alert: My rose gold headpiece I am wearing is still on clearance at Primark. It was ONE DOLLAR…$1

Ankle Pants $19 | Bell Sleeve Top $11 | Black Flats $9

Here is a link to the locations of the Primark storesΒ in the United States. If there is not a Primark it is definitely worth the day trip. They have apparel for everyone: men, women and children.


Now, I’ll say that due to the prices you won’t have to spend your entire paycheck to purchase trendy, comfortable, and just plain smile worthy, clothes BUT you still may end up spending your paycheck getting a ton of items… happens to the best of us; especially at a store like Primark.

What are some of your favorite Primark finds?!

If you’d like to see more photos of what I wore to the opening, follow me on Instagram to get a sneak peak!


Wanderfully Yours,



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